KOTOHA’s beauty advice service is designed to teach you how to apply makeup using the Golden Ratio Method.

In Japan today, there are many beauty treatments and service on the market, and many different kinds of demands from customers. Because there are so many products available, it can be difficult to know which service to choose. You can pick up tips from lectures by makeup artists at department stores etc, but they are not necessarily suited to you individually. It is increasingly making better sense to receive makeup lessons privately.

how to apply makeup Golden Ratio Method

So, what is the Golden ratio method make up?

The Golden ratio method is an unusual and innovative makeup method. Sessions can be run privately or for small groups of up to three people.

The Golden Ratio is an established principle used in architecture and interior design. It captures the proportions in a structure that naturally look beautiful to most people, even if they can’t explain why. The Golden Ratio Method uses this long-understood theory in the application of make up.

As a reference, some famous celebrities happen to have the golden ratio naturally occurring in their facial features. For example, in the Western culture one might think of Angelina Jolie. In Japan, Keiko Kitagawa.

The Golden Ratio Method begins with a measurement of your facial features. By doing this, we can collect objective data and analyze the best aspects of your face and how to emphasise these.

The next step is a consultation. In it we ask how you would like to look and advise what we would recommend from the data. We then use the method to find the best way of applying the makeup to maximize your charm!

Photo by Momi Crouzet

Of course, one cannot change the layout of the face. However we have found that even a single 1 mm change in makeup placement can make a surprisingly big difference. While for many people, makeup’s purpose is only to ‘hide bad points’, at KOTOHA, our aim with makeup is more to be to ‘be more beautiful’. The Golden Ratio helps do this by emphasizing your strengths in accordance with the natural ratios.

Here are some happy customers…(Click the picture to enlarge)

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Total beauty advice – Basic (private lesson) – Learn and master basic golden ratio makeup to maximize your beauty 

Approx. 110 minutes

Lesson fee £95

The basic lesson starts by measuring your face. We collect objective data of your natural advantages and disadvantages. And in the consultation, we listen to how you want to be, and analyze the best way of bringing out your best.

Lesson flow

Cleanse → measuring → consultation → foundation application → golden ratio make practice (eyebrow → eye makeup → lip → blush)

Total beauty advice – Advanced Masterclass for makeup variations and developing flawless skin (private lessons) 

※ Only for those who already taken the basic lesson

About 120 minutes

Lesson fee £190

In this advanced lesson, you will at first learn how to create flawless skin like CGed! Correct use of concealers and choice of colours are essential to achieve this. You will also receive personalized skincare advice as well to being able to show off flawless skin every day!

You will also learn variations of eyebrow methods so you can change your makeup application for your daily needs! For example, you may like to have different approaches for party makeup or your make up for dating! When we talk about each variation, the shape of the eyebrow is very important. Just by changing this, the overall impression of the face can be very different. You will learn how to draw different type of eyebrows. (note, we do not use stencils because they are not suitable for personalised use).

After you have learned these, we will apply the rest of your makeup according to your needs. And then, you can go out with confidence!

Lesson flow

Skin care advice → consultation → concealer, foundation application → eyebrow shape and advice → makeup application service

Petite makeup advice service

30min £35

This is an intro to Golden Ratio Makeup.

Your face will be measured and you will be given an objective analysis of your facial features. You will then be advised with a few great tips for your makeup (please note, eyebrow shape/ trim is not included in this lesson).

Ideal for those who want to learn about Golden Ratio Make up for the first time.

 Golden ratio eyebrow shape/ trim maintenance service

30min £30

This is a eyebrow maintenance service for those already done the basic session. You can opt for different shapes or simply keep the shape but receive guidance on how to trim.


If you register for the basic and advanced private lesson in one transaction, you will receive a discount:


If you would like to take lessons with your friend, you will receive following discounts:

Two of you

Basic £90/ pp

Advanced £85/pp(note, both must have already taken basic lesson)

Three of you

Basic £85/pp

Advanced £85/pp(All must have already taken basic lesson)

If you have any questions:


Please do not hesitate to contact us!